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The following expenses, whether in money or time, are among those that qualify for registration: any form of advertising in any medium; unsolicited material (except to registered donors, subscribers or active supporters); rallies and public events; canvassing or market research to obtain polling information; and press conferences. Imagine that you are a small charity dedicated to the relief of poverty in, say, Camden. With an election due in May 2015, your ???relevant period??? starts 12 months before. You want to inform the borough???s residents that they have neighbours who can???t afford both to eat and to keep warm; there are families living in overcrowded B&Bs; employers who aren???t paying the minimum wage. You aren???t backing any of the candidates or parties, but all of them have made poverty a theme in their manifestos and campaigns. You want to send out fliers and hold meetings. You rely on volunteers. You calculate that the value of their time and your cash expenses add up to more than ?£5000. If you register, you must declare any ???reportable donation??? in detail. If you don???t comply, you???re liable to civil and even criminal sanctions. Someone in your organisation will have to spend time ensuring that procedures are being followed.